Frustrated your marketing isn’t working like it used to?

I help you find the words that make customers say… I need that.

  • ✓ Stop losing easy sales
  • ✓ Turn more people into customers
  • ✓ Grow your business
How this shows up

Confusion is the number one enemy of growth.

  • ✗ You lose business to competitors worse than you.
  • ✗ Customers need it explained. Then explained again.
  • ✗ You lower your price more than you should to compete.
  • ✗ Your team explains what you do differently, depending on who's asked.

You might have a clarity problem.

The process
Know where you stand in 3 steps.
01
Conversation
We do a brief conversation about your goals and challenges
02
Deep Dive
I learn your business, your buyers, and your competitors, then find where your message is losing customers.
03
Report
You get a prioritized fix list, what's good, what's broken, and what to fix first.
Hey, I’m Wes Critchfield
Wes Critchfield

Most successful businesses don’t have a product problem. They have a message problem and don't even know.
And once you see it, you can’t unsee it.

I work with high-ticket businesses — where every sale matters.
My job is to make what you do the obvious choice.

If your message is what’s holding you back, I’ll find it.

Phase 1
Marketing Clarity Audit
What it is

An external audit of your marketing, messaging, and website experience. I'll tell you where your message is unclear, unconvincing or not believable. If I think I can help you, I'll let you know in plain english. Either way, you walk away knowing exactly where you stand.

What you get
  • ✓ Leadership & team survey: See how aligned your team is on your message
  • ✓ Messaging & website audit: Marketing clarity, & buyer experience score
  • ✓ Competitor review: How you stack up against 3-5 competitors
  • ✓ Clarity Report: Executive summary and prioritized recommendations
  • ✓ Delivery call: 60 min call to review the clarity report and answer questions
$2,500
3 - 5 day turnaround
+$XM Projected revenue increase, McArthur Homes
You absolutely need to do this — it’s worth every dime... You’ll eliminate confusion, align your team, and confidently communicate your brand to your customers.
Jeff Macfarlane VP Sales & Marketing, McArthur Homes
  • ✓Phase 1 - Marketing Clarity Audit
  • ✓Phase 2 - Marketing Clarity Overhaul

Ready to become the obvious choice?

Book a Marketing Clarity Audit and find out exactly where your message is losing customers.

Red Powder LLC  ·  Sandy, Utah
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Disclaimer

Results are not guaranteed and are not typical. Any revenue, growth, or performance figures shown on this site are specific results reported by an individual client under their own circumstances. They are examples, not averages, and are not a promise or guarantee that you or any other client will achieve similar results.

Figures described as projected or estimated are forward-looking estimates based on client-supplied information. They have not been independently audited or verified by Red Powder LLC. Actual outcomes depend on factors outside our control, including your market, offer, pricing, capacity, budget, team, execution, and general economic conditions.

Testimonials reflect the individual experience of the person quoted at a specific point in time and may not reflect the experience of others. Testimonials are used with permission and are not compensated. Company names, logos, and trademarks are the property of their respective owners and their use does not imply endorsement of Red Powder LLC beyond the statement quoted.

Content on this site is general business information for educational purposes only. It is not legal, tax, accounting, financial, or investment advice, and no consultant-client or other professional relationship is formed by visiting this site or submitting a form. Consult your own qualified advisors before acting on anything here. Services are sold as consulting deliverables, not as a business opportunity, franchise, or investment.